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NFL wild-card games show potential for alternate broadcasts

January 14, 2021 - NFL

There is a lot of competition whether it is news or sports. Tag Garson, the senior vice president of properties at Wasserman, has long been a proponent of alternate broadcasts going back to his days at ESPN because viewers, especially younger ones, continue to be more fragmented by the way they watch and consume various types of content. The NFL because of their reach allows for the different types of distribution we saw on Sunday,” he said.
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